Cookbooks and Guidelines in 2017

In 2016 and 2017 I worked on design and content of the Siemens Cookbooks for: Mobile Apps, Social Media, Online Banner and an Application Guide.

The Cookbook for Online Banners included more than 50 exemplary templates for different formats and animations examples. Since 2012 I constantly support Virtual Identity Munich with governance tasks for this client.

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App Design Guidelines

App Design Guidelines

A designer working in the field of corporate communications often has to deal with governance tasks.

The best way to reduce the amount of time spent on ‹design advice‹ is to produce lean, easy to use guidelines and templates.

The Siemens App Design Guidelines are are made to ensure that the corporate identity is implemented correctly and that the style and tonality of the brand can be identified on any device.

One of the main challenges for these guidelines was to create a clear understanding that a design for an iOS app cannot be used for Android devices. Developers and managers often tried to save time by just coping iOS applications for Android or vice versa.

The resulting guidelines with more that 50 pages helped to improve the quality and consistency of the applications.They are constantly improved and updated. A digital version of these guidelines is the next logical step.